In November 2023, Elora Priyadarsini Jena launched Elora’s PMU and Korean Esthetics in Chandigarh, with her fierce inclination towards beauty innovation and precision and her idea of bringing international Korean beauty standards to India. Originally, the concept was a luxury salon, but it quickly transitioned to an overall aesthetician brand consumers trusted, with a multi-city and country brand presence in London, Chandigarh, Delhi, and Pune. Founded by Elora, a globally certified beauty Artist with 29 certifications worldwide, the brand offers advanced Permanent Makeup (PMU) and authentic Korean skincare treatments and procedures, which include, but are not limited to microblading, nanoblading, lip blushing, botox, permanent make up and many more services.

Elora’s brings the cleanest and safest experience while combining FDA-approved colours and luxury skincare products with aesthetic treatments, to create customized solutions to enhance one's natural beauty. All the machinery which is FDA approved has been brought from Korea. The brand has been trusted by social media influencers and celebrities and has provided services to over 800 clients.

Elora’s branding remains on mission, which is to promote confidence by providing globally standardized beauty solutions and affordable access to high-quality treatments and trainings. Elora’s aims to become India's leading PMU and K-beauty brand, using their expertise to blend Korean ease and finesse with advanced artistry while redefining standards in beauty.